11. Press release distribution continues to be a cornerstone of an effective public relations program. A template can streamline the process and make it easier to craft high-quality content in less time. Tip 1: Research journalists. 3. ”. Receiving an award. Aleksandra is a freelance SEO consultant with more than 5 years of in-house experience in SEO and partner marketing. It is the only SEO friendly press service with a special option that will not label editorial content as “sponsored” or “press release”. Summarize your story in your subtitle, 4. 2. You could also write a press release if you sponsor a local event or team, or if you have any inspirational stories related to your brand that you could mention. g. This company is our favorite because it produces content that is trusted by readers and the media. 3. Create a concise, attention-grabbing headline that summarizes your business launch. Introducing a business or product. To that end, here are six of the best SEO examples to inspire your own online marketing! 1. Make sure to tag relevant profiles, including award organizers and partners. Format the press release properly, proofread for errors, and distribute it to relevant media outlets. Use the Free Templates – Fill Blanks. ) Significant awards/recognitions. A press release is an official notice of communication from a medical or healthcare practice that’s intended to provide enough information for the press to write stories about the content, and for the public to understand and act. Intro paragraph. Tip 4: Add a press release summary. • Keep it to 500 words maximum. Write simple, short sentences and short paragraphs. Step #4: Write Your Press Release Lead. Best artificial intelligence (AI)-driven service: Marketers Media. 6 Best Press Release Services for Entrepreneurs 2023. A business acquisition press release is a brief public announcement by a company to introduce the acquisition of another business entity to the market. . 14. That’s a signal of where the press release ends. Since a standard press release is 300-400 words long, it’s important to include the important details in the first half of your story. See the example below from Dunkin’s Donut: Now, as you must have observed the heading above shows the following SEO PR for users, journalists, and even search engines to easily analyze the data. Press releases are a good way to build citations. Quotations. Website content analysis, including conversion rate analysis. On-Page - Helpful website content and thoughtful keyword usage are the main cornerstones of on-page SEO. See the example below from Dunkin’s Donut: Now, as you must have observed the heading above shows the following SEO PR for users, journalists, and even search engines to easily analyze the data and decide whether the intent is clear and the headline is catchy. Additional press release examples. 400 words & one industry target audience. Write on behalf of. 7) Include a variety of media. Worldwide Backlinks Building 1, 658 Church Street Richmond Victoria 3121 Australia 0401322247. All press releases are 100% SEO and come with a 100% client satisfaction pledge. Create a draft. Especially if you’re creating them from scratch. PR Web is a tool owned by Cision, a PR and earned media software company. Without a newsworthy angle, journalists are unlikely to cover your story, rendering the resources you invested in your press release wasted. This should not be plain facts but an analysis or company perspective that. For example, imagine you’re a florist in a small town. By all means, opt for do-follow links. 2 How to Create Press Release for SEO. Contact details should include your name, address, phone number, email address, and website. It was a competition where anyone could win $25,000, free condiments for life, and free travel to taste-test burgers. This type of service is designed to attract exposure-hungry business owners with little time (or expertise) on their hands. Every PR professional knows the power of the press release. You want to be searchable, and you want your business to appear on search engines like Google. Introduce essential information, 5. 5K& in the press mentions, which is nearly a 420% increase in US organic traffic, and 2. Take inspiration from this sleek headline from a recent Apple. For example, instead of "Company X Launches New Product", you could write "How Company X's New Product Can Save You Time and Money". Generally these press releases will be sent to a journalist or media publication. That is an essential part of your press release because its function is to hook. For example, if it’s regarding the launch of a new collection, maybe explain that you’ve used sustainable materials or that proceeds are supporting a cause. Show why your story is relevant now. 1. Our online public relations tactics are never explicitly promotional. Here are a few examples of good press releases: 1. To stand out, your headline has to immediately resonate and assert its relevance—in short, it should promptly tell journalists that your story is worth sharing. Here’s a step-by-step guide on writing the perfect nonprofit press release: 1. 2. Great for higher word count announcements: Send2Press. In most cases, an. 11 Basic Rules for Writing an Awesome. Linking News is widely regarded as the best press release distribution site thanks to its vast network that includes more than 330,000 publications, 900,000 journalists, and over 90 million social media influencers. General News. As you read it, note their use of attention-grabbing statistics, action words and clear benefits. Apple. No one is going to arrest you. 2. You will not e-mail your editor contact list for most of your SEO press releases because the standard of what counts as news is much, much lower for SEO than for human editors. However, as press releases become more widely used by. Ia menjelaskan detail-detail tentang event yang sedang terlaksana di sebuah tempat. 10 Steps to a Great Press Release. Press releases chock-full of newsworthy, captivating information (and a catchy title) serve your business well. No. A press release headline is typically placed below the logo, contact details, and dateline at the top of the document. There are dozens of press release tools you can use to write a headline and format the press release. Write a headline that grabs attention. Source. Anything newsworthy can become a focal point for general news. History Of Press Releases For SEO. Some companies typically have a press release each time they have a new product to launch on the market. Though, as a media organization will probably publish it, try to write it in a journalistic style by using third person (for example, he, she, they). A reader should be able to read the first sentence, get interested, and understand what the press release is about. Craft a Captivating Headline and Subheadline. Optimization of onsite content. If you have breaking news that’s time-sensitive, you can send out a breaking news release. Type of Press Release: Company Update Press Release. AP-style Press Release. Divert. 20. Begin with the city name, and then provide the date in “MM dd, yyyy” format. Lead into the reader’s next steps, 7. Press releases are not just for the press. Subscribe to newsletters Subscribe. Include original quotes in the body text. Headline: Search engines rely heavily on page titles to determine visibility, and your press release's headline is its page title. This might include their logo, brand color, company slogan, new company vision or mission statement and any change that can influence the company’s brand perception. You may also need to provide a short sub-headline or summary of one or two sentences, and you may also have the opportunity to attach an image. The user is taken to a new land called “Brandland” where they learn about the brand, explore resources, or get help from the help center. PR Buzz. For example, a press releases that appears in the “News” section of a Google search can drive organic traffic to your website, generating buzz and brand awareness. One of the best Event press releases has been from Heinz. On track one, some press releases will target the 24/7 news cycle, broad Internet, and Google. Boost your online visibility with PR Wires. This is included to. In this example, the company name is the very first thing mentioned and it’s explaining it’s a new launch, along with what the service actually is. PRESS RELEASE: Create a press release for your library or institution. There are two main reasons for this: Press releases generate backlinks to your website from trusted media sources. Provide supporting information and context, 6. Yet, quite a bit of confusion surrounds two of our SEO offerings: article syndication and press releases. With plans starting at $99. Press Release SEO Final Thoughts. Start your 3-day free trial today! 1. They used Valentine’s day to promote this through their press release. Ace this and you have a shot at getting good media coverage. Not just to Google – to us mere mortals as well. 2. 1. Press Release submitted in our PR Network will get your news featured in Google News, Apple News, and other news sites. Any good press release should include links back to the website or blog of the company or individual issuing the release. A press release is a tool for public relations. Writing an SEO-friendly press release is not an easy job. New hire press release examples. Follow it with a subheadline that provides additional context and intrigue. Aside from discussing the new game and how it came about, they also released a video trailer, a press kit, and a small multimedia gallery to wrap up the press release. 3. In short, the answer is surely yes. • Briefly describe your company in a boilerplate, which is found at the bottom of your press release. Our team of writers have experience creating impactful press releases for clients across all industries. Press release distribution is a technique of circulating your business press releases to publishers, members of the press, and journalists. When it comes to a press release in fashion, highlight why this announcement is relevant. Download PDF. Simply put, press releases catalyze media coverage. Tip 4: Add a press release summary. Use this free press release template to get your business covered on media sites and big name blogs that cover your industry (available in Word, Google Docs and as a PDF). Number of Employees: 5,100 (Cision, incl. The common ground is that they both improve SEO and online visibility by earning backlinks from. What are the 7 parts of a press release? Headline; Summary; Date and location; Body paragraph;. . png HFB Advertising 2017-10-30 09:45:07 2023-03-20 11:51:34 Why Does Your Business Need an SEO Audit?. 2. Get startedwith Respona. According to Cision data, 42% of respondents rank press releases as the most trustworthy type of content, ahead of spokespeople (29%) and company websites (21%). Celebration of anything in business. You need to highlight product benefits and features, how it’s different from similar products on the market, pricing, and a quote from someone at your. 1. 00 and not $1,245. 3. As we’ve shown in a case study, a few well-placed keywords can help your small business press release to rank high in a Google search. 1. Include multimedia in your press release to boost its SEO performance. Examples include PRNewswire and PRWeb. Have a Good Hook. 2: Citibank. Your awards – Do not be shy about sharing information on awards you have won. Press releases help your search engine optimization (SEO) efforts indirectly by promoting content marketing discovery, building citations for local SEO, and. Let’s say that your company has a new product or opened a new location. Make note of the centered ending characters “###”. A journalist will open your email based on your subject line. Provide supporting information and context, 6. Researching the right outlets for your press release gives you the best chance of success. All necessary information is included in less than 200 words. Keep your eyes on the length as you shape your headline. A new partnership press release is issued when a company forms a new partnership with another company. Use one of these free press release templates. Introduce essential information, 5. subdivisions) Specialization: Press release distribution service. Moreover, journalists could be more likely to ignore your future press releases as well. This is a powerful tool for social media, internet searches, and branding. I would definitely put them on your own site as well and have a few keyword rich links back to the areas you want to push on your site. Find a newsworthy angle, 2. Next, add the date and your location. Rule No. To write a press release for a company anniversary, craft an attention-grabbing headline, provide a concise description with unique selling points, include quotes from key company personnel, add visuals, and include a clear call-to-action. Provide supporting information and context, 6. 7. My Motherlode. One mistake many novices make while trying to write SEO-friendly press releases is over-linking. Start with a dateline that mentions the city, state, and date of the press release. Countless press releases are sent daily, not to mention thousands of journalist-written news stories. More views, in turn, increases your brand’s visibility online and builds its reputation, and the objective nature of this type of content makes it appear more credible and trustworthy. . Share the press release on the company’s social media channels and encourage employees, partners, and followers to share it as well. Download as Word Doc. They help to increase website traffic and improve the visibility of your website. Learn the Exact Strategies We Use SEO Press Release: The Full Guide, Best Practices & Examples In the ever-changing digital landscape, having the right SEO strategy can make all the difference for your products or services. Trust in the media continues to erode, and many people no longer trust regular news sources. 2. 3. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. The humble press release is an announcement, official business statement, or news story. The tone is professional and straightforward in reflection of the Nike brand, but you should adopt. The first is the SEO enhancement feature. It contains updates on the company’s products, projects, services, organization structure, partnerships, and more. New and useful information are the key facets for creating effective press releases. This is vital for gaining and keeping the attention of readers. Get all analytics of the press release you published; view the Syndicated media outlets over 150. Format dari press release jenis ini juga tidak mesti memenuhi kaidah 5W (What, Where, When, Who, atau. Source. Sitetrail – Best Press Release Distribution Service Overall. 1. Distribute Press Release to 50+ Websites Guaranteed. End with your boilerplate. Website Launch Announcement Examples . That’s a signal of where the press release ends. Include a Dateline. 6. Remember: the first line of your Google search engine result listing is going to be pulled from your headline. Bain & Company Launches NPS Prism, A New Business To Help Companies Create Game-Changing Customer Experiences. Include Artist Information. SEO enhancements. Consumers aren’t waiting for the daily newspaper anymore to get their news. Press releases are a good way to build citations. Quotes can be alternated between each paragraph of text or congregated at the bottom of the press release for journalists to pull from. In the document itself, position your headline in the center, beneath your contact information, and avoid unnecessary verbal clutter. Here are the six types of press releases. SEO Boost: Well-optimized press releases contribute to higher search engine rankings,. Dominate Google SEO Rankings In Your Market – Google favors websites with “authority. co. 06. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Press releases for local SEO. At the bottom of the press release, be sure to include contact information for the person you’d like them to follow up with, whether that’s you or someone else in your business. Template Press Release Example for Event. 1. Product Releases. With these considerations in mind, here are the following elements you can learn about and apply to create a successful press release for your business. Number of Employees: 5,100 (Cision, incl. Step 1: Create an account with Semrush. Send Your Business Press Release NowBased on the analysis from Moz, Roman Originals has an increase of 17. Visuals and multimedia. Insert one or two quotes from your top official, spokesperson or key stakeholders in your company as the second or third paragraph in the press release for a product. Search engines will favor press releases that have words that match or are similar in intent to the first five to seven words of the headline. Write in short paragraphs of 2-3 lines at max. Cision PRWeb – Best for SEO Services. The power of a strong press release lies in its. Are Press Releases Still Good For SEO?A press release is an official document that an organization releases for media outlets for coverage and to attract potential customers. On-Page SEO. Each site that picks up your press release creates a new citation, which is a major ranking factor for local SEO. Think like a journalist: Answer the 5 W’s. Revolv3 is a fintech company. This sample press release example from Nike shows how to professionally announce the hiring of a new employee. PRNewswire is one of the best and oldest press release distribution networks. Maybe you just. Is your company or organization facing a public crisis? Let us exhibit you how toward guide the narrative with a crisis. There are also additional add-on costs for features like “SEO Super Boost” or translation into different languages. 9. This sample press release example from Nike shows how to professionally announce the hiring of a new employee. 3 Include clear intent. Mess it up and your email goes straight to their trash folder. Introduce essential information, 5. Zendesk creates an interactive experience for their press kit. PR 24x7 also publishes PR case studies and articles to show real-world examples of how Indian companies are using press. Ultimately, the purpose of a Press Release is to create the necessary context for members of the media to expound upon – and hopefully, tell the story you want. Earn press from industry publications. Press Release Examples and Guideline. These products may be a new concept that needs some promotions to quickly get it acquainted with the market or a new version of a crowd favorite that must. To help you better understand how to write an effective press release, let's take a look at some real-world examples. 5. We hope that these examples and this case study inspire you to write a small business press release that gets real results. 00 to $999. These products may be a new concept that needs some promotions to quickly get it acquainted with the market or a new version of a crowd favorite that must be hyped. Sitetrail. You can also. EIN Presswire – Best for Startups with a Strict Budget. Within the format of a press release, the boilerplate always appears at the same point in its layout, underneath the main body of the copy and ultimately rounding off the announcement. Earned media: Any type of brand exposure gained from methods other than paid advertising. Ia akan jadi info tersendiri bagi publik yang datang mengunjungi event tersebut. 2. Press releases and SEO have become intertwined—press releases use techniques to indirectly boost their businesses’ SEO. Craft a Captivating Headline and Subheadline. Traditionally, press releases were intended to facilitate communication between public relations and the media. Just put the necessary information down that they need. 1 Create catchy headlines. Scroll to the bottom to find 10 excellent examples of press releases. PRWeb. You may gain press placements through your connections, but in today’s. Respona is an all-in-one link building tool. NASA. The announcement also signifies that the. Press releases follow a unique structure: Headline – Optimize the headline with a keyword phrase, if possible. Users will want to. EIN Presswire – Best for Startups with a Strict Budget. Cision PRWeb – Best for SEO Services. It’s also essential to determine who the most likely audience will be, such as a marketplace demographic or customer type. , readers, journalists). Revolv3 is a fintech company. Our media database of 1. For example, Stream, an app API company, shared a press release for their new developer feature updates. A Berkshire Hathaway Company +1. The idea is to raise awareness among the general public. PR Web. In one of the examples we saw earlier in this post, we discussed a press release by legendary author Stephen King announcing his new, collaborative comic book series. The Coca-Cola Company Announces Timing of Third Quarter 2023 Earnings Release. 5 Include correct keywords in your press release. Provide the CEO’s background, experience, and qualifications. Subheadline (Optional): If needed, include a subheadline to provide additional context or a brief teaser about the event. Keep the headline between 65 and 80 characters long and use easy to understand language. Create a well-written and engaging press release. PartnershipsChildren in NYC are learning to tie their laces five years earlier than their parents did. The key to optimizing the headline of your press release for search engines is to move imperative language to the beginning. PRESS RELEASE PACKAGE. Explain the change in brand identity and vision. While crafting your headline, make it brief, clear and straight to the point. Press Release Template. 2. It means that you should present the facts about your important event or new product that summarize the whole story. Year Founded: 1954. It should be properly aligned in the top left corner of the press release. . The body of your press release should typically be restricted to 2-3 short paragraphs. Basics of writing press releases. A press release just announces something important. by Michelle Garrett on Mar 16, 2023 3:27:00 PM . Include a name, email address, and phone number. Initiative announcement: New internal or external projects that impact the company’s community would be appropriate for a press release. It’s a kind of promotion to educate a target market about the brand . Here’s an example: Example of a press release template geared towards the gaming community. Upwork. One of the ways you can send out a press release is to put it onto a press release distribution service (called a wire service in the PR biz). Craft an appealing press release headline, 3. Failing to Provide a Newsworthy Angle. Releases are sent to Google News and 80 news sites including FOX/CBS/ABC/ NBC, as well as being SEO optimized. . Add a few keywords that make sense to help your. The best press release examples below are a masterclass in how different industries can use multimedia to wow the beholder. Take the opportunity to write a press release if your company makes a substantial charitable donation, or if your team is getting involved with some kind of charitable event. Examples of press releases to announce an event. PR wires makes sure to offer you the best press release writing service, press release distribution, and video press release service as per the plan selected by you. Our online public relations tactics are never explicitly promotional. 2. Wine To Water's emergencies relief effort in Jackson, Steamboats. Find a newsworthy angle, 2. Here you'll find more than 150 of the best press release examples from around the world. 2. Forgetting to Add Links. Press Release Example For Students . They can also be used to shape the narrative when a company or organization is facing scrutiny. Communicate the "5 W's" (and the H) clearly. A press release is traditionally composed of. On track two, other press releases will target your human editors with content8 Steps to Optimize a Press Release for SEO. Business Wire’s experience, one-on-one guidance, and superior media targeting help you reach your audiences and generate results. 4. SEO-optimized permalink with anchor text. Include a strong lede. 1. One often overlooked aspect of SEO is the power of a good press release. Organization Introduction & Most Important Information. For proper indexing by news sites, your headline should be between 2 and 22 words. Additional press release examples.